Podcasts: a 'must-have' medium
The rapid growth in the use of smartphones and digital devices in
addition to the increased ease of in-car listening have contributed
to the surge in Podcast popularity.
"The increased reach and upward trend line of Podcast consumption is
evident in every available measure - the percentage of Americans who
are listening to podcasts, the level of public awareness, and how many
podcasts are being hosted and downloaded."
- Pew Research Center
- 81% (226-Million) of Americans now own smartphones and
Consumers & Patients are online researching conditions,
treatments and specialists, and demanding more from their
- Podcast listening has exploded in popularity to 112-Million monthly users – one of the hottest mediums. Podcasts are in demand because consumers want information on-demand and on-the-go. Audio allows users to easily access your Doctor Podcasts while driving, exercising, and multi-tasking.
- Physicians are the true voice of healthcare from the consumer’s perspective and the most trusted source for health information. The DoctorPodcasting System features your doctors providing engaging, Talk Show-style conversations that educate consumers and position your organization as the destination for the health and wellness content that your community expects from your organization.
Engage Your Physicians. In addition to competing for patients, healthcare organizations are challenged with recruiting and retaining the best doctors. Your physicians will truly appreciate being heard and featured as part of your DoctorPodcasting platform.