CHILDREN'S HOSPITAL CASE STUDY
PEDS POD:
Physician-Led Pediatric Podcasts That Educate, Engage, and Build Trust
How Le Bonheur Children’s Hospital uses podcasts to spotlight pediatric specialists, expand service line awareness, and reach families across audio, video, and digital channels.
Problem
Le Bonheur Children’s Hospital was looking for new ways to promote key service lines of excellence, build physician reputation, and grow referral volume – all while working with a lean team and limited budget.
Traditional marketing efforts made it difficult to consistently highlight more than a few service lines at a time, and much of the content relied on written blogs that required significant internal effort. The team wanted to expand their digital presence, educate families directly through physician voices, and reach millennial parents where they were already consuming content – without adding workload.
Limitations
Lean team. Limited budget. Most content required manual interviews and time-intensive blog creation.
Challenge
Promote more service lines, elevate physicians, and reach families more effectively.
Solution
Le Bonheur partnered with DoctorPodcasting to launch Peds Pod, a podcast designed to spotlight service lines, elevate physician expertise, and educate families through trusted, on-demand conversations with expert physicians.
DoctorPodcasting handles scheduling, production, hosting, and distribution, allowing the Le Bonheur team to focus on identifying topics and experts. Episodes are automatically published across podcast platforms (Apple, Spotify, iHeart etc …), embedded on the hospital website, and extended through YouTube and repurposed content (articles, short-form video) using the Content Buffet.
The result is an efficient, turn-key workflow that physicians enjoy and the marketing team can easily sustain.
Turnkey Podcast Production
DoctorPodcasting manages scheduling, hosting, production, editing, and publishing – making podcasting an easy, sustainable addition for a lean marketing team.
Physician-First Experience
Concierge support and flexible scheduling make it easy for busy physicians to participate, resulting in strong internal buy-in and repeat engagement.
Multi-Channel Distribution
Each episode is automatically distributed across podcast platforms, embedded on the website, published to YouTube, and repurposed through the Content Buffet.
Results
Since launching Peds Pod, Le Bonheur Children’s Hospital has built a growing library of physician-led, evergreen content that supports pediatric service lines, educates families, and strengthens trust in the care they provide. The podcast has become an efficient and scalable way to showcase physician expertise, expand digital reach, and create ongoing value across multiple channels – all while reducing the internal lift required to produce high-quality content.
Today, Peds Pod helps Le Bonheur Children’s Hospital showcase physician expertise, support pediatric service lines, and deliver trusted health information to families through scalable, on-demand content.
Scalable Content Library
Peds Pod enables Le Bonheur to consistently highlight a wide range of pediatric service lines and physician experts, creating evergreen content that continues to reach families long after episodes are published.
Growing Physician Engagement
Internal buy-in has increased significantly, with physicians actively requesting to participate and praising the ease, professionalism, and positive experience of recording.
Efficiency & Expanded Reach
Compared to traditional blog creation, the podcast workflow saves hours per episode while extending content across audio, video, web, and social channels to reach families wherever they consume information.
“DoctorPodcasting has seamlessly fit into our content development process, just like another member of our team. They make the entire process easier than we could have imagined. The hosts are engaged, prepared, and genuinely interested in showcasing our experts in the best light. We don’t think there is another podcast company out there that does what they do so well.”
Haley Overcast
Director of Marketing & Communications
Le Bonheur Children’s Hospital
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