COVID-19 RESOURCES

Extended Recording Hours: For your providers' convenience, we are offering

off-peak hours for recording -- early mornings, evenings, and weekends.

Priority Editing: Covid-19 podcasts will receive expedited production for quicker turn

around.

Suggested Categories and Topics: Click Here for a complete list of Covid-19 thought starters.

REASSURE AND INFORM YOUR PATIENTS IT’S SAFE TO RETURN

 

  • Discuss timelines and manage expectations for rescheduling procedures
  • Provide instruction for telemedicine options
  • Answer some FAQs about cleanliness around the hospital
  • Explain what to expect in terms of PPE and waiting-room protocol

COMMUNICATE EASILY WITH YOUR INTERNAL EMPLOYEES

 

  • Ask your CEO to record a message of gratitude for your employees
  • Overcome your staff’s email fatigue with a daily podcast update
  • Highlight your Healthcare Heroes
  • Keep staff updated with critical information and updates

OFFER VITAL MEDICAL INFORMATION DIRECT FROM YOUR DOCTORS

 

  • Provide your unique insight on Covid-19 and other topics
  • Showcase your experts (physicians, nurses, therapists and dieticians) and engage your patients
  • Shift into and include health and wellness content
  • Pre-record podcasts now and publish at a later date

FIND YOUR TOP DISEASE EXPERT

 

  • Identify your top Epidemiologist or Infectious Disease Expert
  • Have this person regularly communicate important information and updates
  • Ask for questions from the community and answer them on a regular basis
  • Turn this into a weekly “briefing”

HOSPITALS AND HEALTHCARE MARKETERS ARE IN A UNIQUE POSITION.  YOU ARE A TRUSTED,  TRUE SOURCE
 OF INFORMATION FOR YOUR COMMUNITY

Listen how these healthcare marketers use podcasts in their COVID-19 marketing communications

Alan Shoebridge
Director of Marketing & Communication

Debra Laughery
Vice President of Marketing and Communications

Amy Stevens

Vice President of Marketing and Communications

Consumer

Internal

Consumer

As hospitals across the country begin to reopen for non-essential procedures, your podcasts

can help you deliver your message directly from your people.

 

Contact us for a custom podcast plan for you

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COVID-19 Resources

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