COVID-19 RESOURCES
Extended Recording Hours: For your providers' convenience, we are offering
off-peak hours for recording -- early mornings, evenings, and weekends.
Priority Editing: Covid-19 podcasts will receive expedited production for quicker turn
around.
Suggested Categories and Topics: Click Here for a complete list of Covid-19 thought starters.
REASSURE AND INFORM YOUR PATIENTS IT’S SAFE TO RETURN
- Discuss timelines and manage expectations for rescheduling procedures
- Provide instruction for telemedicine options
- Answer some FAQs about cleanliness around the hospital
- Explain what to expect in terms of PPE and waiting-room protocol
COMMUNICATE EASILY WITH YOUR INTERNAL EMPLOYEES
- Ask your CEO to record a message of gratitude for your employees
- Overcome your staff’s email fatigue with a daily podcast update
- Highlight your Healthcare Heroes
- Keep staff updated with critical information and updates
OFFER VITAL MEDICAL INFORMATION DIRECT FROM YOUR DOCTORS
- Provide your unique insight on Covid-19 and other topics
- Showcase your experts (physicians, nurses, therapists and dieticians) and engage your patients
- Shift into and include health and wellness content
- Pre-record podcasts now and publish at a later date
FIND YOUR TOP DISEASE EXPERT
- Identify your top Epidemiologist or Infectious Disease Expert
- Have this person regularly communicate important information and updates
- Ask for questions from the community and answer them on a regular basis
- Turn this into a weekly “briefing”
HOSPITALS AND HEALTHCARE MARKETERS ARE IN A UNIQUE POSITION. YOU ARE A TRUSTED, TRUE SOURCE
OF INFORMATION FOR YOUR COMMUNITY
Listen how these healthcare marketers use podcasts in their COVID-19 marketing communications
Alan Shoebridge
Director of Marketing & Communication
Debra Laughery
Vice President of Marketing and Communications
Amy Stevens
Vice President of Marketing and Communications
Consumer
Internal
Consumer
As hospitals across the country begin to reopen for non-essential procedures, your podcasts
can help you deliver your message directly from your people.
Contact us for a custom podcast plan for you
