delivering compelling, exclusive content for hospitals and healthcare providers, when and where they want it
As the pioneer in healthcare audio podcast production, the DoctorPodcasting system makes it easy for hospitals and other healthcare organizations to promote their providers and services on their own podcast series. We help over 100 leading hospitals across the country reach their intended audience through our turnkey system.
We become your hospitals' podcast department and take on the tasks of scheduling the physician interviews, providing professional talk hosts to chat with the doctors, recording and editing the podcasts, embedding the podcasts on the hospital websites with easy widgets, and distributing to the popular podcast apps (Apple, Spotify, iHeart, etc.). And we extend the reach of your podcasts by repurposing them into additional content (articles, social players, etc.) with our Content Buffet menu.
We do the "heavy lifting" to create the content you want. Whether your audience are consumers, referring physicians, or internal employees, we work with you to create your unique podcasts and maximize their exposure.
For hospitals that prefer to produce their own podcasts, we offer valuable and much-needed professional support by providing remote recording, editing, distribution, additional content creation, and consulting.
Podcasts are ubiquitous and are now not only mainstream media but popular beyond anyone's expectations. Most healthcare marketing departments no longer feel that podcasts are just another option–they are a must-have marketing tool.
Frequently Asked Questions
contact us with your questions
Q: What problems does having a podcast solve?
A: Podcasts offer an affordable and 'low-lift' way to connect your doctors with your consumers (or, in the case of peer podcasts, doctors to doctors). As potential patients evaluate options for surgeons, for example, they have the opportunity to listen to your provider speak directly about their upcoming procedure and start to build trust before they even schedule the consultation. And your podcast is accomplished with one brief conversation with your provider (by phone or with simple online connection for studio quality) -- your doctor doesn't need to travel, prepare soundbites, or be camera ready. Our main widget easily embeds your full podcast library platform onto your website, where we will do all the posting and maintenance from our servers.
Q: How does the DoctorPodcasting system help my hospital?
A: We add content for your website, social media channels, and other content distribution channels. Each podcast episode provides custom-created content featuring your doctors. These unscripted, casual conversations can educate consumers, promote your key service lines, recruit employees, and enhance the digital experience of users. Plus. each package includes additional custom content like articles, on-hold messaging loops, social media players, Spanish-language content, story-telling, and more.
We provide seasoned talk hosts to conduct the interviews and professionally
recorded and edited epidoes. Your podcasts are presented in a scrolling, searchable podcast library that easily embeds onto your website.
The DoctorPodcasting system includes distribution of your exclusive, on-demand content not only to your website (from our servers) but also to popular podcast platforms Apple Podcasts, iHeartRadio, Spotify, TuneIn, Stitcher, Google Podcasts and more.
Q: How much work / resources are expected from our marketing team?
A: Our client portal makes it easy for your team to submit guest and topic information, and then we do all the scheduling, editing, and publishing. You will generally only need to submit a few talking points/questions, provide approval for the episode, and then promote the episode through your existing channels (i.e. social media).
Q: Where do consumers find our podcasts?
A: Professionally hosted and produced, your podcast library easily embeds onto your website. Through this iFrame, we post the audio, guest photos and bios, and transcriptions. You can share your podcasts throughout your website, social media, existing advertising campaigns, news releases, e-newsletters, publications, and direct mail.
We also distribute your podcasts to all the popular podcast platforms and apps:
Q: Do our doctors need to go to a studio?
A: No, that’s another reason why doctors love this service! They only need a phone or internet connection, and a quiet room, to connect with our state-of-the-art digital studios where our professional talk host will conduct the interviews.
Q: What amount of time is required by the doctors and other show guests?
A: Each interview is about 10 minutes in length, and the amount of real time required from your doctors is only about 15 minutes, which includes a brief pre-record conversation with the host.
Q: How do we promote the podcast?
A: We'll consult with you on how to best promote your podcast series, including advice on social media promotion, incorporating the podcasts and additional content into your publications and newsletters, and making your episodes accessible throughout your website on relevant service line pages, physician profiles, and site navigation displays.
Q: Will we receive analytics reports?
A: Yes, you will have access to real-time analytics, which includes demographics, and the number of plays and downloads for each podcast.
Q: We already have video, why do we need podcasts?
A: The huge increase in podcast consumption indicates that consumers want content that is mobile and multi-task friendly. Audio frees up the user to consume your unique content while conducting other tasks.
Further, quality video production requires significantly more time and resources to produce. Many professionals, including doctors, are more comfortable communicating via audio, where they can focus on their content and not on their appearance and mannerisms.
Q: Can we produce our own podcasts?
A: You can, but DIY doesn’t mean all by yourself. We can help in several areas, including recording the podcast (even if you use your own host), enhancing the audio quality, editing the audio, providing easy widgets for promotion, and distributing your podcasts to Apple Podcasts, iHeartRadio, TuneIn, Stitcher, Google Play, Spotify, and Pandora. And we’ll provide analytics and best practices.
Q: Can you answers my question?
A: Please contact us with any other questions you may have and to schedule a short demo of the services we offer. We customize the solution to the client. So let our team of professional broadcast specialist help develop your solution.